Simply Upright – Audio Motion Design & Logo Animation
2025
Sonic Identity
Sound Brand
Audio Motion Design for Simply Upright
For Simply Upright, we transformed the existing brand logo into a dynamic audiovisual identity by bringing its central character to life through motion and sound.
The animated figure jumps and moves as part of the logo reveal, while a custom-composed sound design follows and emphasizes the movement. Music, sound effects and timing were composed, produced and precisely synchronized with the animation to create one coherent Audio Motion Design.
The result is a distinctive animated brand asset in which visual movement and sound work together to strengthen recognition and give the existing identity a more memorable and engaging character.
Designed for Every Format
The Audio Motion Design was produced in multiple versions and adapted for different digital applications and screen formats.
From widescreen presentations and video content to vertical social media formats, the animation and sound were prepared to work consistently across different platforms while maintaining the timing and character of the original composition.
Deliverables
Logo Animation · Audio Motion Design · Original Composition · Sound Design · Music Production · Sound Production · Audio Synchronization · Widescreen & Vertical Social Formats