Lotter Haustechnik – Audio Motion Design & Brand Sound
2025
Sonic Identity
Sound Brand
Audio Motion Design for Lotter Haustechnik
For Lotter Haustechnik, we developed a custom audiovisual brand identity combining motion, sound and voice.
We animated the company logo and composed and produced an original sound logo specifically for the brand. Sound and animation were precisely synchronized to create a cohesive Audio Motion Design in which visual movement and sound work as one.
The system was produced in multiple versions for different applications and audiences. The advertising slogan was recorded with both male and female voices, in Standard German as well as Bavarian dialect.
Different audiovisual formats were created for widescreen applications such as cinema and YouTube, as well as vertical formats for social media including Instagram and Facebook.
From Sound Logo to Original Brand Song
The sonic identity was extended with a completely original company song created specifically for Lotter Haustechnik.
We composed, arranged, performed and produced the music from the ground up, including original lyrics written specifically for the company and a dedicated vocal production with a female singer.
Together, the sound logo, voice versions, motion design and original brand song form a flexible audiovisual identity that can be used consistently across different channels and formats.
Deliverables
Audio Motion Design · Logo Animation · Sound Logo · Sonic Branding · Original Brand Song · Original Lyrics · Music Production · Vocal Production · Male & Female Voice Versions · Standard German & Bavarian Dialect · Widescreen & Vertical Social Formats
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